About the Film 🎬

Every brand has a story. We decided ours needed a sound.

"Umm." 🤤

Not a word, not a script -  just the one honest reaction that comes the second something tastes exactly right. No one teaches you this language. You just... speak it. Every single time you binge. No classes, no grammar, no Duolingo owl reminding you to practice 🦉 - you were born fluent. That's Taste Ka Naya Language.

We'd been chasing that reaction for years, one pack at a time. And somewhere along the way, we realised it deserved a story. So we made one. Our first-ever brand film: Taste Ka Naya Language. 🎥✨

This wasn't just another shoot for us. We knew that expressing a feeling this instinctive through words and expressions isn't always easy -  try explaining "umm" to a scriptwriter and watch them stare blankly 😅 -  so we decided to capture it playfully instead. Through every scene, reaction, and little moment, we've tried to bottle that feeling in a way that feels real, effortless, and unmistakably us. 🙌 Our founder, Pranav Korke, CEO, himself even stepped in front of the lens -  a first-timer figuring it out scene by scene, a little nervous, a lot excited, and fully invested in getting it real. 🙌

The result? A film that doesn't try to convince you to love our snacks. It just shows you the moment you already do.

Crunchy millet chips. Healthier namkeen. Cookies that taste like a treat, never a compromise. All baked, never fried. No maida, no palm oil -  just snacks made to earn that "umm," not talk you into it.

This is Taste Ka Naya Language. No alphabet. No accent. No translation needed. 🌍 You already speak it. We just gave it a name, a face, and a film. 🔊